[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||-53px|||” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” background_color=”RGBA(0,0,0,0)” custom_padding=”13px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ quote_font=”||on||||||” header_2_font=”|300|||||||” header_2_text_align=”right” header_2_text_color=”#000000″ header_2_font_size=”39px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”71px” custom_margin=”|27px|-13px|||” custom_padding=”39px||3px|28px||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”2%” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/sommerconsulting.com\/wp-content\/uploads\/2021\/05\/logo-black.png” title_text=”logo-black” show_bottom_space=”off” align=”center” admin_label=”Image” _builder_version=”4.16″ _module_preset=”default” max_width=”95%” module_alignment=”center” max_height=”201px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_text_color=”#000000″ text_font_size=”13px” quote_font=”||on||||||” quote_line_height=”0.9em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”176px” custom_padding=”13px||32px|||” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Words, and the insights they reveal, are our business. The word choices made by your customers reveal far more than answers to questions \u2013 they expose how those individuals think and make decisions.<\/p>\n
As language research experts, we listen and gather stories \u2013 from qualitative interviews, in quantitative surveys, and on social media. From these we provide real, meaningful market research insight that informs how you do business today and ensures your continued success tomorrow.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” module_class=”josefinOverlap” _builder_version=”4.16″ background_color=”#f9f7f3″ background_enable_image=”off” parallax=”on” custom_padding=”0px||0px|” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ padding_mobile=”on” column_padding_mobile=”on” admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”9px|auto||auto||” custom_padding=”67px||75px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ module_class=”josefinOverlapTextLeft” _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”50px|50px|50px|50px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ quote_font=”||on||||||” header_2_font=”|300|||||||” header_2_font_size=”39px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”16px||16px|-9px||” custom_padding=”|0px||||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”2%” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_text_color=”#000000″ text_font_size=”13px” quote_font=”||on||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” min_height=”290.3px” custom_padding=”|20px||||” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
More than four decades ago, our late Chairman, Dr. Joseph Yeager, observed that in a loud and crowded marketplace, companies seeking to engage the services of primary market research firms often feel as though they have many choices but no real preference. It was for that reason that he founded the company as Linguis-Techs, Inc. in 1975.<\/p>\n
Dr. Yeager realized that no matter the choice being made, certain elements are inherent in all decisions, so he set out to do what the giants of psychology and linguistics had failed to accomplish \u2013 uncover, decipher, and map the hidden grammar of decision-making. This led to the development of Linguis-Tech\u2019s proprietary 8-Components, a revolutionary questioning model that today serves as the cornerstone of Sommer’s offerings.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ module_class=”josefinOverlapImageRight” _builder_version=”4.16″ background_image=”https:\/\/sommerconsulting.com\/wp-content\/uploads\/2021\/04\/DTS_Mood_board_Julien_Tell_3481.jpg” custom_padding=”|||” custom_padding_last_edited=”off|desktop” global_colors_info=”{}” padding_last_edited=”off|desktop” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.16″ height=”420px” custom_margin=”10px|||41px||” hide_on_mobile=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”section” _builder_version=”4.16″ custom_padding=”51px||15px||false|” custom_padding_tablet=”50px||0px|” custom_padding_phone=”||25px” transparent_background=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ quote_font=”||on||||||” header_2_font=”|300|||||||” header_2_font_size=”39px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”16px||16px|-9px||” custom_padding=”|0px||||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”2%” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#000000″ text_font_size=”13px” quote_font=”||on||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-5px|-27px||||” text_orientation_tablet=”” text_orientation_phone=”” text_orientation_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]<\/p>\n
Words both reveal and<\/em> obscure. It takes a nuanced and multidimensional understanding of language to navigate the linguistic labyrinth that impacts decision making. While some firms just focus on what <\/em>is said, we go deeper and also look at how <\/em>it is said. This not only informs our understanding of why respondents make the choices they do, but it also helps us to create a map of their social, cultural, and linguistic needs \u2013 understanding that is vital\u00a0 to craft messages that both resonate and motivate.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|27px|||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Merriweather|300|||||||” text_font_size=”12px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n We talk differently<\/em><\/span> than other firms about respondents.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Merriweather|300|||||||” text_font_size=”12px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n We avoid blaming<\/span> phrases<\/em> \u2013 patients don\u2019t fail; treatments do.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Merriweather|300|||||||” text_font_size=”12px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n We live by a code of excellence<\/em><\/span> \u2013 for our clients and for ourselves.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Merriweather|300|||||||” text_font_size=”12px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n We believe in being service partners<\/em><\/span> over service providers.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Merriweather|300|||||||” text_font_size=”12px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n We are as invested in your success<\/em><\/span> as in our own.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" WHO ISWords, and the insights they reveal, are our business. The word choices made by your customers reveal far more than answers to questions \u2013 they expose how those individuals think and make decisions. As language research experts, we listen and gather stories \u2013 from qualitative interviews, in quantitative surveys, and on social media. From […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-273","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}