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Tech companies often face the dilemma of too much information. Data reveals interesting patterns, such as the number of clicks on a webpage, cart abandon rates, and your app\u2019s stickiness. But data cannot tell you the why <\/em>behind the what. <\/em>This leaves many tech companies data rich, but insights poor.<\/p>\n Supplementing quantitative insights with qualitative research helps data scientists make sense of the numbers and improve customer experience. Our proprietary 8-Components Linguis-Techs questioning model will reveal your customers\u2019 unconscious decision-making strategies and provide actionable insights into how to affect the behavior change you want.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" TECHNOLOGY MARKETING RESEARCH & CONSULTING Tech companies often face the dilemma of too much information. Data reveals interesting patterns, such as the number of clicks on a webpage, cart abandon rates, and your app\u2019s stickiness. But data cannot tell you the why behind the what. This leaves many tech companies data rich, but insights […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-357","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":0,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/357\/revisions"}],"wp:attachment":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}