[et_pb_section fb_built=”1″ _builder_version=”4.9.3″ _module_preset=”default” custom_padding=”||1px|||”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ padding_mobile=”on” make_equal=”on” column_padding_mobile=”on” admin_label=”Row” module_class=”rowPic et_pb_row_fullwidth” _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” make_fullwidth=”on”][et_pb_column type=”1_2″ module_class=”rowPicText” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.4″ text_font=”||||||||” text_font_size=”15px” text_line_height=”1.6em” quote_font=”||on||||||” quote_text_align=”left” header_2_text_align=”left” header_4_font=”|300|||||||” header_4_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” custom_padding=”11px||11px|||” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|desktop” quote_text_align_tablet=”” quote_text_align_phone=”left” quote_text_align_last_edited=”on|phone” quote_font_size_tablet=”” quote_font_size_phone=”16px” quote_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_4_font_tablet=”” header_4_font_phone=”|300|||||||” header_4_font_last_edited=”on|phone” header_4_font_size_tablet=”” header_4_font_size_phone=”17px” header_4_font_size_last_edited=”on|phone” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
A client wanted to understand how to reduce the gaps in cancer treatment for historically hard-to-recruit patients. By combining social media data with lexicon analysis, we uncovered the language to leverage. This was joined with feedback from a cancer advocate focus group to craft hyper-relevant outreach and interview materials. This combined approach ultimately led to the client creating content showcasing Top Twitter Voices in this cancer space, generating their highest social media content engagements all year.<\/p>\n
\nAs a result, this historically hard-to-recruit patient group became one of the fastest completed recruits to date.<\/span><\/p>\n<\/blockquote>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”rowPicImage greyOverlay” _builder_version=”4.9.4″ background_image=”https:\/\/sommerconsulting.com\/wp-content\/uploads\/2021\/05\/phone.jpg” background_position=”center_right” custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”about” module_class=”sectionPic” _builder_version=”4.9.3″ custom_margin=”-2px||||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px|” transparent_background=”off”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ padding_mobile=”on” make_equal=”on” column_padding_mobile=”on” admin_label=”Row” module_class=”rowPic et_pb_row_fullwidth” _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|||” make_fullwidth=”on”][et_pb_column type=”1_2″ module_class=”rowPicImage” _builder_version=”4.9.4″ background_image=”https:\/\/sommerconsulting.com\/wp-content\/uploads\/2021\/05\/hindsight-img.jpg” background_position=”bottom_center” custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”1_2″ module_class=”rowPicText” _builder_version=”4.9.4″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.4″ text_font=”||||||||” text_font_size=”15px” quote_font=”||on||||||” quote_text_align=”justify” quote_font_size=”26px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”13px|||||” custom_padding=”11px||9px|||” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.6em” text_line_height_last_edited=”on|phone” quote_text_align_tablet=”” quote_text_align_phone=”left” quote_text_align_last_edited=”on|desktop” quote_font_size_tablet=”” quote_font_size_phone=”16px” quote_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Patient Journey<\/h2>\n
A relatively new treatment was third to enter the market for a common condition. We were hired to learn how patients felt about the current options within the condition category, as well as how patients might feel about a new approach. The roles of patients, HCPs, caregivers, and insurance\/payers were revealed during the free-flow interviews to understand the respondents\u2019 influence on the journey.<\/p>\n
\n\u201cHindsight\u201d learnings were captured to show what patients wished they knew or had been different.<\/span><\/p>\n<\/blockquote>\n
This research ultimately uncovered opportunities for the client to leverage, informing their successful strategy using traditional and digital channels to showcase the treatment\u2019s unique benefits.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”credits” module_class=”sectionPic josefinTwoColumnSwitch” _builder_version=”4.9.4″ background_color=”#ffffff” custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” bottom_divider_color=”#FFFFFF” bottom_divider_height=”68px” bottom_divider_flip=”horizontal” bottom_divider_arrangement=”above_content” transparent_background=”off” padding_mobile=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”0″ padding_mobile=”on” make_equal=”on” column_padding_mobile=”on” admin_label=”Row” module_class=”rowPic et_pb_row_fullwidth” _builder_version=”4.9.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”|auto|9px|auto||” custom_padding=”0px||2px|||” make_fullwidth=”on”][et_pb_column type=”1_2″ module_class=”rowPicText” _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.9.4″ text_font=”||||||||” text_font_size=”15px” quote_font=”||on||||||” quote_font_size=”24px” header_text_align=”left” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” custom_margin=”22px|||||” custom_padding=”7px||30px|||” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.6em” text_line_height_last_edited=”on|phone” quote_text_align_tablet=”” quote_text_align_phone=”left” quote_text_align_last_edited=”on|phone” quote_font_size_tablet=”” quote_font_size_phone=”16px” quote_font_size_last_edited=”on|desktop” header_font_size_tablet=”” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n
Physician Interview<\/h2>\n
\nA client needed to identify the physician decision-making process behind current prescribing patterns.<\/span><\/p>\n<\/blockquote>\n
We identified where physicians had choices in the patient care pathway; revealed how physicians weighed tradeoffs in decision making; uncovered key levers for change; and exposed perceived barriers to care and how to overcome them. Equipped with these insights, the client successfully implemented tactics that reinforced desired behaviors, and they have continued partnering with us annually, completing 150+ studies with us to date.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”rowPicImage greyOverlay” _builder_version=”4.9.4″ background_image=”https:\/\/sommerconsulting.com\/wp-content\/uploads\/2021\/05\/discussion-scaled.jpg” custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.9.4″ _module_preset=”default” background_color=”#F9F9F9″ min_height=”847px” custom_margin=”-12px|||||” custom_padding=”51px|||||”][et_pb_row _builder_version=”4.9.3″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_text _builder_version=”4.9.3″ text_font=”Josefin Sans|||on|||||” text_text_color=”#000000″ text_font_size=”18px” text_letter_spacing=”7px” quote_font=”||on||||||” header_font=”||||||||” header_2_font=”|700|||||||” header_2_font_size=”48px” header_5_font_size=”18px” text_orientation=”center” background_layout=”dark” min_height=”3.4px” custom_margin=”||20px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”5%” text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”36px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n
Other Areas Where We have<\/p>\n
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Moved minds<\/span><\/h2>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Clinical Trial Recruitment” use_icon=”on” font_icon=”%%259%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have adapted difficult-to-understand clinical trial protocols into 2-page plain language summaries to test target subjects\u2019 willingness and\/or aversion to participation.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Insight Mining” use_icon=”on” font_icon=”%%234%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have used insight mining to craft a website that led an undiagnosed STD population to self-identify, get them into their physicians\u2019 offices, and then ask for the medication.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Health Literacy” use_icon=”on” font_icon=”%%257%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We’ve worked with cancer patients to ensure that even those with limited health literacy could nonetheless comprehend patient education materials that told them about their disease and encouraged them to correctly continue their medication.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”15px|||||”][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Content Development” use_icon=”on” font_icon=”%%72%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have helped agencies during their creative process as they craft\u00a0 messages and advertisements to raise awareness for an allergy medication\u2019s transition to OTC.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Creative Development” use_icon=”on” font_icon=”%%99%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have\u00a0designed\u00a0and\u00a0produced\u00a0wall-sized infographics, such as ones that mapped the\u00a0buying process\u00a0of a cardiac medication in hospitals, and another that illustrated multiple sclerosis\u00a0patient journeys.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.9.3″ _module_preset=”default”][et_pb_blurb title=”Usability Testing” use_icon=”on” font_icon=”%%107%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have\u00a0road tested\u00a0websites, iPad details, mobile applications, educational materials, and other visual aids to increase their\u00a0usability and\u00a0persuasiveness.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.9.4″ _module_preset=”default” module_alignment=”center” custom_padding=”15px||38px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”|70px||70px|false|true”][et_pb_blurb title=”Dialogue Research” use_icon=”on” font_icon=”%%221%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have looked at dialogue to link\u00a0physicians with their patients,\u00a0payers with KOLs, and\u00a0caregivers with loved ones, to get them speaking the\u00a0same language.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.9.4″ _module_preset=”default” custom_padding=”|70px||70px|false|true”][et_pb_blurb title=”Positioning & Messaging” use_icon=”on” font_icon=”%%176%%” icon_color=”#EFC467″ use_circle=”on” use_icon_font_size=”on” icon_font_size=”43px” _builder_version=”4.9.4″ header_font_size=”16″ body_text_align=”center” body_font_size=”13px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding_last_edited=”off|phone” animation=”bottom” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background__hover_enabled=”on|hover” border_radii__hover_enabled=”on|hover”]<\/p>\n
We have\u00a0positioned, messaged,\u00a0and strategized\u00a0with key industry thought leaders to help prepare products for the fierce competition that is\u00a0healthcare today.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Social Media and lexicon analysis A client wanted to understand how to reduce the gaps in cancer treatment for historically hard-to-recruit patients. By combining social media data with lexicon analysis, we uncovered the language to leverage. This was joined with feedback from a cancer advocate focus group to craft hyper-relevant outreach and interview materials. This […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=459"}],"version-history":[{"count":0,"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/459\/revisions"}],"wp:attachment":[{"href":"https:\/\/sommerconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}