Tech companies often face the dilemma of too much information. Data reveals interesting patterns, such as the number of clicks on a webpage, cart abandon rates, and your app’s stickiness. But data cannot tell you the why behind the what. This leaves many tech companies data rich, but insights poor.

Supplementing quantitative insights with qualitative research helps data scientists make sense of the numbers and improve customer experience. Our proprietary 8-Components Linguis-Techs questioning model will reveal your customers’ unconscious decision-making strategies and provide actionable insights into how to affect the behavior change you want.