Sommer Says Categories
Brewing Brand Unity
Most of us typically think of language as something we are born into. Spaniards sing in Spanish. People in Denmark hold...
Healthcare and Clinical Professionals Urged to Increase Women of Color Representation in Clinical Trials
by Admin | Clinical Trials, Language, Market Research
For The Breast of Us and Sommer Consulting Urge Healthcare and Clinical Professionals to Address the Top 4 Barriers that...
Distrust in Healthcare System Holding Back Women of Color from Participating in Clinical Trials, Study Finds
by Admin | Clinical Trials, Market Research
For The Breast of Us and Sommer Consulting Continue Highlighting Throughout Breast Cancer Awareness Month Four Major...
Fear and Misunderstandings Holding Back Women of Color from Participating in Clinical Trials, Study Finds
by Admin | Clinical Trials, Healthcare, Market Research
For The Breast of Us and Sommer Consulting Continue Highlighting Throughout Breast Cancer Awareness Month Four Major...
Lack of Quality Healthcare Access Holding Back Women of Color from Participating in Clinical Trials, Study Finds
by Admin | Clinical Trials, Healthcare, Market Research
For The Breast of Us and Sommer Consulting Continue Highlighting Throughout Breast Cancer Awareness Month Four Major...
Simple Logistics are Holding Back Women of Color from Participating in Clinical Trials, Study Finds
by Admin | Clinical Trials, Healthcare, Market Research
For The Breast of Us and Sommer Consulting to Highlight Throughout Breast Cancer Awareness Month Four Major Barriers that...
ELEMENTARY, MY DEAR WATSON
by Admin | Language, Market Research, Social Media
Bill: Our Chairman, Dr. Joseph Yeager, was a prolific reader. He was genre-agnostic, devouring everything from thick,...
IT’S ALL ABOUT TRUST
by Admin | Healthcare, Language, Market Research, Social Media
HOW IMPORTANT IS TRUST IN THE SOCIAL MEDIA DISCOURSE ABOUT DIVERSITY IN BREAST CANCER CLINICAL TRIALS? VERY.
BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER
by Admin | Healthcare, Language, Social Media
As Breast Cancer Awareness Month kicks off—and with COVID-19 raising the general public’s awareness of and interest in clinical trials—we took a look at breast cancer and clinical trials conversations in 2020 on Twitter.
FACTORING HEALTH LITERACY INTO HUMAN FACTORS
by Admin | Health Literacy
Health literacy has not historically been framed as a human factors issue, but perhaps it should be. That’s because health...