Brewing Brand Unity

Most of us typically think of language as something we are born into. Spaniards sing in Spanish. People in Denmark hold discussions in Danish. But what about the languages that people choose? Sports fans speak stats. Ultra-devout Trekkies (and the more refined...

Don’t Trip – How Linguistic Analysis Can Protect Your Brand

Branding Misstep? Nike’s SB Dunk Low “Black & Tan” sneaker image by Sneaker News: https://sneakernews.com/2012/03/07/nike-sb-dunk-low-black-and-tan-new-images/   With St. Patrick’s Day around the corner, I am reminded of a powerful lesson on...