FACTORING HEALTH LITERACY INTO HUMAN FACTORS

Health literacy has not historically been framed as a human factors issue, but perhaps it should be. That’s because health literacy plays a role as a driver of behavior in all three facets of human factors – the people, tools, and environment. In fact, human factors...

THE COST OF LOW HEALTH LITERACY

Lower health literacy status has been linked to serious financial consequences for the healthcare system. This is because people with low health literacy skills use more healthcare services and often have greater prescription compliance issues than do those with...

WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY

As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people? That’s the first query we as an industry collective should be considering, and the unfortunate answer too often is no. It’s unfathomable but true...