IT’S ALL ABOUT TRUST

In October during Breast Cancer Awareness Month, Sommer Consulting was thrilled to announce that For the Breast of Us has partnered with us to launch a new research initiative to increase representation of women of color in breast cancer clinical trials. As part of...

BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER

Clinical trials can be lifesaving for people living with breast cancer. Yet, for many, clinical trials can be the subject of criticism, skepticism, and even fear. Social media gives both patients and healthcare professionals a virtual seat at the table to share...

WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY

As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people? That’s the first query we as an industry collective should be considering, and the unfortunate answer too often is no. It’s unfathomable but true...