Awareness of the importance of diversity, equity, and inclusion in clinical research continues to grow. However, achieving true diversity in clinical trials is easier said than done. Barriers to participation in clinical trials are numerous, ranging from logistical...
Health literacy has not historically been framed as a human factors issue, but perhaps it should be. That’s because health literacy plays a role as a driver of behavior in all three facets of human factors – the people, tools, and environment. In fact, human factors...
Lower health literacy status has been linked to serious financial consequences for the healthcare system. This is because people with low health literacy skills use more healthcare services and often have greater prescription compliance issues than do those with...
As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people? That’s the first query we as an industry collective should be considering, and the unfortunate answer too often is no. It’s unfathomable but true...
Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges information or news with another. Communication can be face-to-face, written down, in a TV segment or a radio broadcast – while the method may...
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical companies, market...
