HEALTH LITERACY CONSULTING
When dealing with patients / consumers, it is critical to think of the many different levels that exist in terms of understanding. What is basic information to one person may be extremely difficult to understand for someone else. This type of research identifies the information that is most important to patients to support their decision making.
Key Areas
Product Interaction
Website Usability Testing
Formative Human Factors Testing
Label & Instructions for Use Testing
Clinical Trials
Recruitment & Retention
Post-Trial Plain Language Patient Summaries
Patient Voice
Positioning & Messaging
Patient Messaging
Physician Messaging
Plain Language Content Creation
SOMMER SAYS
Health Literacy Highlights
WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY
As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people? That’s the first query we as an industry collective should be considering, and the unfortunate answer too often is no. It’s...
Can Doctors Have Limited Health Literacy?
Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges information or news with another. Communication can be face-to-face, written down, in a TV segment or a radio broadcast –...
Health Literacy’s Missing Ramp
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical...