HEALTH LITERACY CONSULTING
When dealing with patients / consumers, it is critical to think of the many different levels that exist in terms of understanding. What is basic information to one person may be extremely difficult to understand for someone else. This type of research identifies the information that is most important to patients to support their decision making.
Key Areas
Product Interaction
Website Usability Testing
Formative Human Factors Testing
Label & Instructions for Use Testing
Clinical Trials
Recruitment & Retention
Post-Trial Plain Language Patient Summaries
Patient Voice
Positioning & Messaging
Patient Messaging
Physician Messaging
Plain Language Content Creation
SOMMER SAYS
Health Literacy Highlights
Persuasion is Personal, and so are Life Jackets
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Successful communication requires just as much listening as it does talking. When we listen, we learn that nine out of ten Medicaid patients rank values other than personal health as...
Persuasion is Personal – Focus on the Garden
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Last week professionals from diverse industries interested in improving health outcomes through better patient communication converged on Madison to attend the bi-annual...