HEALTH LITERACY CONSULTING
When dealing with patients / consumers, it is critical to think of the many different levels that exist in terms of understanding. What is basic information to one person may be extremely difficult to understand for someone else. This type of research identifies the information that is most important to patients to support their decision making.
Website Usability Testing
Formative Human Factors Testing
Label & Instructions for Use Testing
Recruitment & Retention
Post-Trial Plain Language Patient Summaries
Positioning & Messaging
Plain Language Content Creation
Health Literacy Highlights
Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges information or news with another. Communication can be face-to-face, written down, in a TV segment or a radio broadcast –...
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical...
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Successful communication requires just as much listening as it does talking. When we listen, we learn that nine out of ten Medicaid patients rank values other than personal health as...