As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people? That’s the first query we as an industry collective should be considering, and the unfortunate answer too often is no. It’s unfathomable but true...
Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges information or news with another. Communication can be face-to-face, written down, in a TV segment or a radio broadcast – while the method may...
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical companies, market...
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Successful communication requires just as much listening as it does talking. When we listen, we learn that nine out of ten Medicaid patients rank values other than personal health as most important in...
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Last week professionals from diverse industries interested in improving health outcomes through better patient communication converged on Madison to attend the bi-annual Wisconsin Health Literacy...
