IT’S ALL ABOUT TRUST

In October during Breast Cancer Awareness Month, Sommer Consulting was thrilled to announce that For the Breast of Us has partnered with us to launch a new research initiative to increase representation of women of color in breast cancer clinical trials. As part of...

Health Literacy’s Missing Ramp

Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical companies, market...

Paying Attention

As my children begin their careers, I have started reflecting on what I learned from my childhood that has served me well in my own career. What I always go back to is the one phrase my mother repeated – “Pay attention to what’s going on around you.” She pushed us to...

Don’t Trip – How Linguistic Analysis Can Protect Your Brand

Branding Misstep? Nike’s SB Dunk Low “Black & Tan” sneaker image by Sneaker News: https://sneakernews.com/2012/03/07/nike-sb-dunk-low-black-and-tan-new-images/   With St. Patrick’s Day around the corner, I am reminded of a powerful lesson on...