For The Breast of Us and Sommer Consulting to Highlight Throughout Breast Cancer Awareness Month Four Major Barriers that Prevent BIWOC from Participating in Breast Cancer Clinical Trials JACKSONVILLE, FL (October 5, 2021) – Logistics – including availability,...
Bill: Our Chairman, Dr. Joseph Yeager, was a prolific reader. He was genre-agnostic, devouring everything from thick, scientific tomes to popular fiction to comic books. He believed that if we pay attention, we will see that universal truths are everywhere in the...
In October during Breast Cancer Awareness Month, Sommer Consulting was thrilled to announce that For the Breast of Us has partnered with us to launch a new research initiative to increase representation of women of color in breast cancer clinical trials. As part of...
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical companies, market...
As my children begin their careers, I have started reflecting on what I learned from my childhood that has served me well in my own career. What I always go back to is the one phrase my mother repeated – “Pay attention to what’s going on around you.” She pushed us to...
Branding Misstep? Nike’s SB Dunk Low “Black & Tan” sneaker image by Sneaker News: https://sneakernews.com/2012/03/07/nike-sb-dunk-low-black-and-tan-new-images/ With St. Patrick’s Day around the corner, I am reminded of a powerful lesson on...
