BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER

Clinical trials can be lifesaving for people living with breast cancer. Yet, for many, clinical trials can be the subject of criticism, skepticism, and even fear. Social media gives both patients and healthcare professionals a virtual seat at the table to share...

Can Doctors Have Limited Health Literacy?

Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges information or news with another. Communication can be face-to-face, written down, in a TV segment or a radio broadcast – while the method may...

Health Literacy’s Missing Ramp

Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients with limited mobility is absurd. Yet everyday many healthcare communicators – physicians, insurance providers, pharmaceutical companies, market...

Paying Attention

As my children begin their careers, I have started reflecting on what I learned from my childhood that has served me well in my own career. What I always go back to is the one phrase my mother repeated – “Pay attention to what’s going on around you.” She pushed us to...