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BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER

BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER

by Admin | Healthcare, Language, Social Media

As Breast Cancer Awareness Month kicks off—and with COVID-19 raising the general public’s awareness of and interest in clinical trials—we took a look at breast cancer and clinical trials conversations in 2020 on Twitter.

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FACTORING HEALTH LITERACY INTO HUMAN FACTORS

FACTORING HEALTH LITERACY INTO HUMAN FACTORS

by Admin | Health Literacy

Health literacy has not historically been framed as a human factors issue, but perhaps it should be. That’s because health...

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THE COST OF LOW HEALTH LITERACY

THE COST OF LOW HEALTH LITERACY

by Admin | Health Literacy

A conversation with the Delaware State Treasurer

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WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY

WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY

by Admin | Conferences, Health Literacy, Healthcare

As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people?...

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Can Doctors Have Limited Health Literacy?

Can Doctors Have Limited Health Literacy?

by Admin | Health Literacy, Healthcare

Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges...

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Health Literacy’s Missing Ramp

Health Literacy’s Missing Ramp

by Admin | Health Literacy, Healthcare, Market Research

Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients...

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Paying Attention

Paying Attention

by Admin | Market Research

As my children begin their careers, I have started reflecting on what I learned from my childhood that has served me well...

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Persuasion is Personal, and so are Life Jackets

Persuasion is Personal, and so are Life Jackets

by Admin | Conferences, Health Literacy, Healthcare

Lessons Learned from the 2019 Wisconsin Health Literacy Summit Successful communication requires just as much listening as...

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Persuasion is Personal – Focus on the Garden

Persuasion is Personal – Focus on the Garden

by Admin | Conferences, Health Literacy, Healthcare

Lessons Learned from the 2019 Wisconsin Health Literacy Summit   Last week professionals from diverse industries...

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Don’t Trip – How Linguistic Analysis Can Protect Your Brand

Don’t Trip – How Linguistic Analysis Can Protect Your Brand

by Admin | Branding, Language, Market Research

Branding Misstep? Nike's SB Dunk Low "Black & Tan" sneaker image by Sneaker News:...

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