Sommer Says Categories
BREAST CANCER AWARENESS MONTH + CLINICAL TRIALS ON TWITTER
by Admin | Healthcare, Language, Social Media
As Breast Cancer Awareness Month kicks off—and with COVID-19 raising the general public’s awareness of and interest in clinical trials—we took a look at breast cancer and clinical trials conversations in 2020 on Twitter.
WHEN MARKET RESEARCH DOESN’T CONSIDER HEALTH LITERACY
by Admin | Conferences, Health Literacy, Healthcare
As life science market researchers, we ask questions for a living. But are we asking the right ones of the right people?...
Paying Attention
by Admin | Market Research
As my children begin their careers, I have started reflecting on what I learned from my childhood that has served me well...
Don’t Trip – How Linguistic Analysis Can Protect Your Brand
by Admin | Branding, Language, Market Research
Branding Misstep? Nike's SB Dunk Low "Black & Tan" sneaker image by Sneaker News:...
FACTORING HEALTH LITERACY INTO HUMAN FACTORS
by Admin | Health Literacy
Health literacy has not historically been framed as a human factors issue, but perhaps it should be. That’s because health...
Can Doctors Have Limited Health Literacy?
by Admin | Health Literacy, Healthcare
Communication is, by definition, an act that occurs between at least two people. It happens only when one party exchanges...
Persuasion is Personal, and so are Life Jackets
by Admin | Conferences, Health Literacy, Healthcare
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Successful communication requires just as much listening as...
THE COST OF LOW HEALTH LITERACY
by Admin | Health Literacy
A conversation with the Delaware State Treasurer
Health Literacy’s Missing Ramp
by Admin | Health Literacy, Healthcare, Market Research
Building a ramp to patient understanding The notion of a hospital being built without any ramps to accommodate patients...
Persuasion is Personal – Focus on the Garden
by Admin | Conferences, Health Literacy, Healthcare
Lessons Learned from the 2019 Wisconsin Health Literacy Summit Last week professionals from diverse industries...